Sesame Street’s Elmo and Grover are sending a road safety message to Queensland children ahead of a recent road-safety campaign – Kidsafe Day.

The safety of Queensland children has come into spotlight following Kidsafe Day in King George Square last month in a bid to reduce on-road accidents.

Pedestrian and driveway incidents are the major causes of serious injury and death in young children and will be targeted in the Queensland roll out of a major road safety campaign as part of the United Nation’s Decade of Action for Road Safety.

From 2003 to 2012, 49 children were fatally injured under the age of 16 with an average, three children under the age of 15 years are injured each week in Queensland as the result of a low speed vehicle run over.

Kidsafe Queensland CEO Susan Teerds says that this innovative and unique campaign was aptly led by Grover, a Road Safety Ambassador as part of the UN’s Decade of Action for Road Safety. 

“Many parents and children have grown up with Sesame Street over the past 43 years…and to have the beloved Grover and Elmo featured in the campaign will help to bring these important messages to children of all ages,” she says. 

The Assistant Minister for Public Transport, Steven Minnikin, adds that organisational support is essential in working to combat this road-safety issue.

“Every death on our road is one too many and the support of an organisation like Kidsafe will help to save lives,” Mr Minnikin said.

An online resource can be downloaded at and with a further 3000 story books being sent to early childhood centres throughout Queensland at a later date.