It’s that time of year again when Ben & Jerry’s goes nuts and starts giving away free ice cream — and there’s only one place in Brisbane where you can take advantage.
April 4 is Ben & Jerry’s Free Cone Day, a worldwide promotion that sees the company giving away free ice cream at outlets around the world. They’ve been doing it since 1979, when they celebrated their first year in business with a giveaway at their store in Burlington, Vermont.
You don’t need to register in advance, or follow them on Facebook, or download their app, or buy another item, or any of the other conditions that are usually attached to promotions like this. It’s just… free ice cream, no strings attached.
Once you’ve got your free cone, you can jump back in line and grab another one. In theory, you can do this over and over again, if you don’t mind waiting.
So, there you go — there’s no such thing as a free lunch, but there is such a thing as free ice cream.
As it happens, there’s only one Ben & Jerry’s store in Brisbane, and it’s at Hoyts Sunnybank (in Sunnybank Plaza Shopping Centre). They’ll be slinging free cones from noon to 8pm this Tuesday 4 April.
If you’re on one of the coasts, Ben & Jerry’s outlets in Noosa, Cavill Avenue, Pacific Fair and Mooloolaba will also be taking part in the promotion at the same time.
Be there or… I don’t know, pay a few bucks for a cone some other time. It’s not the end of the world.
But, hey, free ice cream!