A new bar with a George Costanza theme, an awkward character from the long-running NBC comedy series Seinfeld, has just opened its doors in Melbourne – with many people asking, why?

The bar, called George’s Bar opened its doors on New Year’s Eve in Fitzroy and features autographed items, Seinfeld paste ups and a toastie and cocktail menu tailored around jokes from the Seinfeld series.

Co-owner and operator, Dave Barrett told Fairfax Media the idea came from his love of Seinfeld.

“We came up with the name George’s and worked backwards, concept themeing it. George Costanza suits a bar in a lot of ways. The humour around George works,” he said.

“When you walk in, the two front doors have two George’s quotes (on them) ‘It’s not a lie if you believe it’ and ‘Everyone must like me, I must be liked’.”

There’s also “a whole bunch of autographed photos I’ve bought that are all in transit, that will all get added to as well.”

The bar’s toastie menu features items like the Art Vandalay, the Costanza and The Mom and Pop and the drinks menu features a range of Costanza inspired cocktails as well.

Dave also plans to showcase Melbourne artists work in the bar, who are inspired by Costanza.

“One guy contacted me last night who lives in Melbourne and who is in the middle of eight different George Costanza painting. We are talking about doing a show (art show) with him.”

Who knew George Costanza had such a big following?

What do you think about this? Are you a George Costanza fan?